Our story

Wellness deserves a better retail experience.

Seven Elements. One Balanced Life.

Seven Leaves was created to make a broad and evolving wellness category feel more trustworthy, understandable and accessible. We saw a gap between impersonal general retail, anonymous online selling and specialist spaces that can feel intimidating to newcomers.

More than one product. More than one category.

Wellbeing is personal. It changes with how we live, move, work, rest and age. That is why Seven Leaves is not built around one plant, one trend or one type of customer.

Why Seven Leaves

Guidance is part of the experience.

A website can show you a product. A good store helps you understand it.

Why Seven?

Seven Elements. One Balanced Life.

Seven is a simple symbol of wholeness and balance. It appears in the rhythms and systems people use to understand the world, from seven days in a week to seven notes in a musical scale. Each element has value on its own. Together, they create a broader, more balanced way to discover wellness.

Our philosophy

Leadership

Built with experience.

Growing with discipline.

Richard Fuller

Co-Founder and Chief Executive

Lex Fuller

Chief Operating Officer

Troy Funnell

Commercial

Nika Funnell

Brand

Our vision

To become South Africa's most trusted and accessible premium botanical wellness retailer, setting a national standard for informed guidance, responsible retailing, carefully selected products and a consistently professional customer experience.

Verified

Each of these is checkable.

SACSC

Registered member of the South African Council of Shopping Centres, which is why our stores sit in mainstream retail centres rather than on the edge of town.

Section 21

Regulated products are handled through documented consultation and prescription pathways, with traceable sourcing at every step.

Own brand

Nine products carry our own name. Mushroom gummies, capsules, chocolate, grow kits, creatine, whey isolate and BCAA. Not one of them is a cannabis product.

Owner operated

All eleven stores are run by a local owner with a stake in the community they trade in, not by a head office rota.